急求论文摘要英语翻译

Marketing channel is the intangible assets, marketing mix strategies in the enterprise occupies an important position. Of China's rural consumer goods market, more channel plays an important role. In this paper, based on the rural market environment and the competitiveness of enterprises the status quo, from the analysis of elements of marketing strategy to start, summed up the rural market, there are three most typical product of the marketing model that is driven, promotion-driven and channel-driven. In view of the rural market has its particularities, enterprises should be taken into the rural markets for the rural market segmentation, market positioning strategy, product strategy, pricing strategy, channel strategy, marketing strategy, service strategy and human resources strategy, marketing Experiential Marketing strategies Strategy
[Key words] the rural consumer goods market consumer marketing strategy marketing mode characteristics of experiential marketing