In summary, it seems impossible that for every person that is subjected to media scrutiny, his or her reputation will eventually be diminished. Millions of people are mentioned in the media every day yet still manage to go about their lives unhurt by the media. Normal individuals that are subjected to media scrutiny can have their reputation either enhanced or damaged depending on the circumstances surrounding the media coverage. The likelihood of a diminished reputation from the media rises proportionally with the level of notoriety that an individual possesses and the outrageousness of that person's behavior.