Image ads can promote innovation and best embodies the theme is the central link ad planning. Advertising methods to create the image of an exaggeration, distortion, anthropomorphism, dislocation, chimeric, alternative, grafting and other methods, advertising strategy and innovation Image USP main strategy, brand positioning strategy and advertising strategy. Image ads will show the innovation of the development trend of human nature, fresh image of the soft Subtle advertising will become more prevalent, creative deconstruction will become a fashion, the spread of the form of imagery will also be there for mutation and innovation. Through the persistent efforts of advertisers, advertising image of innovation will advance with the times, to make better advertising of their economic effectiveness and social effectiveness, and promote economic development and social progress.
Key words: advertising; imagery; innovation; human; Subtle; Deconstruction
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