人类已经进入互联网时代,但相当多的青少年并不懂得如何利用网络资源,他们把时间荒废在形形式式的网络游戏之中。面对这样的困境,无论是教育界人士还是网络游戏运营商都应当承担起责任——于是有人创造性地提出了“教育型网络游戏”这一概念。然而严肃教育与娱乐游戏之间总有难以调和的鸿沟,若能创造性地处理这些矛盾,不仅在教育界是一种突破,让千万青少年得以享受快乐的学习过程,而且也能让游戏运营商在获得声誉的同时从中赢利。本文第一部分探讨了网络教育游戏的现状和在我国的发展前景,并提出面临的问题;第二部分简述了商业模式及其要素的概念,从而使其引入到对网络教育游戏的分析上;第三部分则对国内几款富有特色的网络教育游戏进行了分析比较,突出其商业模式的优劣之处;最后是总结和展望,试图为网络、教育、游戏和商业之间寻找良好的结合点提供参考依据和理论支持。
The humanity already entered the Internet time, but quite many young people did not understand how using the network resource, they to leave uncultivated the time during the shape form-like network game. Facing such difficult position, therefore regardless of were the educational circles public figures or the network game operators must undertake the responsibility - - some people creatively to propose “the education network game” this concept. However educates the gap which seriously and between the arcade game always has compromises with difficulty, if can creatively process these contradictions, not only in the educational circles is one kind of breakthrough, lets the young people be able to enjoy the joyful learning process surely, moreover can also let the game operator while obtain the prestige the profit. This article first part has discussed the network education game's present situation and in our country's prospects for development, and proposes faced with question; The second part has summarized the business model and the essential factor concept, thus causes it to introduce to the network education game's analysis in; The third part has carried on the analysis comparison to the domestic several section of rich characteristic's network education game, highlights its business model place of the fit and unfit quality; Finally summarizes and the predict that attempts for between the network, the education, the game and the trade seeks for the good combining site to provide the reference and the theory support.
Commercial mode comparative study of the online education game
Summary
The mankind has already entered the era of Internet, but quite a lot of teenagers do not understand how to utilize the resources of the network, they neglect time in the network game of the form. In the face of such a predicament, both personage of education circle and network game runs the commercial city and should bear responsibility - -Then someone has proposed creatively " The educating type network game " This concept. Always there is wide gap difficult to mediate between the games to but educate and amuse seriously, if can deal with these contradictions creatively, it is not merely a kind of break-through in the education circle, let ten million teenagers can enjoy happy learning process, can let game operator while obtaining reputation from China profit too. The first part of this text has probed into the current situation of the online education game and development prospect in our country, put forward the problem faced; Part two Sketch the commercial mode and concept of the key element, thus make it lead to analysis on educational game of network; Part three Have analyzed and compared several domestic characteristic educational games of network, stress the place of its commercial mode's quality; Summarize and look into the distance finally, attempt in order to look for some of good combination to offer reference basis and theory to support among the network, education, game and commerce.
Commercial mode of the keyword; Education; Network game
E-learning games comparative study of business models
Abstract
Mankind has entered the age of the Internet, a significant number of young people do not know how to use network resources, they waste their time in various forms of online games. Faced with this dilemma, whether educators or online games operator should bear the responsibility - so it was creatively put forward the "education-based online games," the concept. However serious the game between education and entertainment there will always be difficult to reconcile the gap, if a creative way to deal with these contradictions, not only is a breakthrough in the education sector, so that tens of millions of young people to enjoy the happiness of the learning process, but also allows game operators At the same time to obtain the reputation of the profit from. This article discusses the first part of the status of e-learning games and the development prospects in China and put forward the problems faced; the second part of the business model on the concept and its elements, making it into the network analysis of educational games; The third part is on the domestic network of several unique educational games are analyzed and compared to highlight their business strengths and weaknesses of the model; Finally, summary and outlook, try to network, education, games and business to find a good combination between provide a reference point basis and theoretical support.
Keywords business model; education; online games
个人翻译,应该不会太差!!
Network education games business model
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Human beings have entered the era of Internet, but quite a number of teenagers doesn't know how to utilize the network resources, they take time to waste in the forms of online games. Facing this situation, whether educators or online game operator shall assume responsibility, then someone creatively put forward "educational network game" this concept. However serious education and entertainment game between total have to reconcile the gap, if can creatively handling these contradictions, not only in education is a breakthrough, let million teenagers to enjoy happiness in the learning process, and also can let game operator in the profit and gain reputation from. The first part of this game is discussed and the present situation of network education in our country, and puts forward the prospect of facing problems, The second part describes the concept of commercial mode and its elements, making it into the game analysis of network education, The third part of domestic several distinctive network education game is analyzed and compared, highlighted its business model of place, Finally, prospect is summarized and education, network, trying to find good business and game between the theory and reference point.
Keywords commercial mode, Education, Network game
Human beings have entered the era of Internet, but quite a number of teenagers doesn't know how to utilize the network resources, they take time to waste in the forms of online games. Facing this situation, whether educators or online game operator shall assume responsibility, then someone creatively put forward "educational network game" this concept. However serious education and entertainment game between total have to reconcile the gap, if can creatively handling these contradictions, not only in education is a breakthrough, let million teenagers to enjoy happiness in the learning process, and also can let game operator in the profit and gain reputation from. The first part of this game is discussed and the present situation of network education in our country, and puts forward the prospect of facing problems, The second part describes the concept of commercial mode and its elements, making it into the game analysis of network education, The third part of domestic several distinctive network education game is analyzed and compared, highlighted its business model of place, Finally, prospect is summarized and education, network, trying to find good business and game between the theory and reference point.
Keywords commercial mode, Education, Network game