2. profit margin: 利润率
A profit margin is the amount that is made in a business after the costs have been subtracted.
3.indrect involvement :间接参与
join a business by means of assistant or other coumunication tools.
4.marketing mix: 销售组合
The marketing mix is generally accepted as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace.
5.dual price:双重价格
Selling the same or identical product at different prices in different markets. It may indicate an intention to engage in dumping.
6.consumer product:消费产品
Merchandise or other item of common or daily use, ordinarily bought by individuals or households for private consumption. See also consumer goods.
7.channel length:沟道长度
Number of individual entities comprising the channel of distribution between the producer and the consumer. See also channel width.
8.medium:媒介
a means or instrumentality for storing or communicating information.
9.personal selling:个人销售
Face to face selling in which a seller attempts to persuade a buyer to make a purchase. Personal selling is as old as commerce itself。
10.public relations: 公共关系
Systematic effort to create and maintain goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other non-paid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, etc.
1.product生命周期2.profit利润率3.indirect参与4.marketing组合5.dual价格6.consumer产品7.channel长度8.medium 9.personal销售10.public关系
产品寿命周期,边缘利润,非直接相关,混合销售,重复价格,
消费产品,频道长度,媒介,个人销售,公共关系
1.产品寿命周期 MARKETING专业术语,通常包括DEVELOPMENT(发展)、INTRODUCTION(上市)、GROWTH(发展)、MATURITY(成熟)、SATURATION(饱和)DECLINE(衰落)几个阶段
2.毛利
3.这个我说不准,可能和INDIRECT COST(间接成本)有关
4.市场混合 通常是指把PRODUCT(产品)、PLACE(地点)、PROMOTION(促销)、PRICE(价格)四个要素进行混合
5.重复价格
6.顾客商品 主要是指卖给一般顾客的商品,这种商品一般不作为CAPITAL GOOD(也就是生产工具)来生产其他商品
7.这个我也说不准,你最好去查查和DISTRIBUTION CHANNEL(分销渠道)有关的资料
8.中介人 这个好说,一个商品最后到顾客手上非常可能是经过多次转手了的,比如说你买一瓶矿泉水,生产水的厂家是不可能直接把水送到你手上的,一般你会到便利店或者超市来买,那么便利店和超市就是这个例子中的‘MEDIUM’
9.私人销售 比如说上门推销,电话推销等
10公众关系
1.product生命周期2.profit加边于3.indirect卷入4.marketing混杂体5.dual问6.consumer产品的价格出售10.public关系7.channel长度8.medium 9.personal
英文解释:有一自然时期一产品的营销观念射程从它的引入和上升在朝派sales向它的customers的满期sales倾斜和购买更新可用作替换products
1.product生命周期2.profit保证金3.indirect 4.marketing混合5.dual 6.consumer参与产品价格出售10.public 9.personal 8.medium 7.channel长度的关系