Long-awaited, The Lion King, both the all-time top-selling videocassette and Disney's highest-grossing animated classic, finally arrives on DVD over six and half years after the launch of the format. It is third in the studio's Platinum Collection, a series which features a new 2-disc set of one of their ten best-selling video titles each fall. (Starting in March 2005, the rate will be increased to bi-yearly releases.) The distinction between their Platinum Edition DVDs and other multi-disc sets seem to mean less and less, though, as they issue apt sets for Sleeping Beauty and next January's Alice in Wonderland with similar design but no "Platinum" moniker. Both follow-ups to the premiere Platinum Edition, Snow White and the Seven Dwarfs (released October 2001) have lowered the bar on in-depth and insightful making-of supplements and raised the bar on inconsequential fare that is somehow supposed to appeal to today's youth.
In that regard, this 2-disc Lion King set is the most disappointing Platinum release. Rather than produce some new features that enhance one's understanding and appreciation of both the film and its creation, Disney has spent money on remixed song music videos, childish set-top games, and a new musical number (an addition they foolishly feel is necessary to get people to repurchase the movie on a new format). Of course, the brunt of spending was assigned to marketing the DVD release, something that Disney has heavily done in the past several months.