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B2B electronic commerce pattern including two kind of basic patterns: One kind the electronic commerce which is between the enterprise carries on directly (for example manufacturer on-line purchase and on-line supplies goods and so on); Another kind is the commercial activity which carries on through the third party electronic commerce website platform. For example, domestic famous electronic commerce website 阿里巴巴 (china.Alibaba.Com) is a B2B electronic commerce platform, each kind of enterprise may carry on the enterprise through 阿里巴巴 electronic commerce (B2B), like issue and inquiry supply and demand information, with latent customer/The supplier carries on is talking during sleep scatters 骱 sheds the Tao 袂 (8) teacher to take?
B2C is the electronic commerce one kind of pattern, is English Business-to-Consumer abbreviation, namely merchant to consumer, also is the commercial retail sales which usually said, faces the consumer to sell the product and the service directly. Most has the representative B2C electronic commerce pattern is on the net retails the website, for instance on home biggest Chinese net bookstore ding-dong net (dangdang.Com) is a B2C electronic commerce website model, on US'S Amazon net the store (Amazon.Com) is the global most famous B2C electronic commerce website.

□□the B2C electronic commerce pattern is not only, depends upon on the website development network to retail only is specially the B2C electronic commerce one kind of form, the enterprise website also may open face consumer's on-line direct sale, this also is B2C electronic commerce manifestation.