Li Ning (Simplified Chinese: 李宁; Traditional Chinese: 李宁; Pinyin: Lǐ Níng) is a well-known and well-respected Chinese gymnast and entrepreneur. He was born in a Zhuang family on September 8, 1963 in Liuzhou, Guangxi, China.
Li gained his Bachelor of Laws and EMBA degrees from Peking University. He lives in Hong Kong under the Quality Migrant Admission Scheme.[1]
Li is most famous for winning 6 medals at the 1984 Summer Olympics, including 3 gold medals (in floor exercise, pommel horse, and rings), 2 silver medals, and a bronze medal. In 1982, he won six of the seven medals awarded at the Sixth World Cup Gymnastic Competition, earning him the title "Prince of gymnastics".
Li retired from sporting competition in 1988, and in 1990 he founded the Li-Ning Company Limited, which sells footwear and sporting apparel in China. Li remains chairman of the company's board of directors.
Li was inducted into the International Gymnastics Hall of Fame in 2000, becoming the first Chinese inductee.[2]
At the 2008 Summer Olympics Li Ning ignited the cauldron at the opening ceremony after being hoisted high into the air with cables and miming running around the high portion of the stadium.[3][4][5]
The Leading PRC's Sports Brand
Li Ning Offers 246.5 Million Shares
to Raise HK$433.9 Million to HK$549.7 Million
Capturing immense opportunities from the 2008 Beijing Olympic Games and flying high to become the leader in PRC's sports industry
(14 June 2004 - Hong Kong) - Li Ning Company Limited('Li Ning' or the 'Group'; HKSE stock code: 2331), one of the leading sports brand enterprises of sports footwear, apparel and accessories for sport and leisure use in the PRC, announced today its proposed listing on the Main Board of The Stock Exchange of Hong Kong Limited ('Hong Kong Stock Exchange'). The Share Offer comprises an International Placing and a Hong Kong Public Offer. A total of 246,516,000 shares will be issued under the Share Offer. 221,864,000 shares, which comprise 211,410,000 New Shares and 10,454,000 Sale Shares, will be allocated for subscription and purchase under the International Placing. The remaining 24,652,000 New Shares will be allocated for subscription under the Hong Kong Public Offer. The proposed Offer Price range is between HK$1.76 and HK$2.23 per Offer Share. The Hong Kong Public Offer will be opened from Tuesday, 15 June 2004 (9:00 a.m.) to Friday, 18 June 2004 (12:00 noon). Dealings in the shares on the Main Board of The Hong Kong Stock Exchange are expected to commence on Monday, 28 June 2004. DBS Asia Capital Limited is the Global Coordinator, Bookrunner, Lead Manager and Sponsor of the Share Offer.
Established by Mr. Li Ning in 1989, the Group is principally engaged in product design, research & development, brand management, supply chain management and distribution of LI-NING branded sports products. In addition, the Group also manages the branding, research, design, manufacturing, sales and marketing of international sports brands,such as KAPPA, in the PRC. Li Ning prides itself on its extensive distribution network, and effective marketing and sponsorship strategies that complement the promising development and growth of its brand name. The LI-NING brand is one of the top-tier brands in terms of customer satisfaction, price and quality. According to an independent PRC research report, LI-NING is one of top three sports footwear brands in terms of overall brand equity in the PRC market. Mr. Li Ning, the Chairman of the Group said, "Li Ning is one of the largest sponsors of the PRC's sporting industry. As the official partner of the Chinese Olympic Committee who regularly sponsored various major Chinese National Teams in four consecutive Olympic Games, Li Ning has abundant marketing and sponsorship resources to promote the brand's friendly, energetic and dynamic image. In addition, we also take pride of our effective marketing and promotion activities and extensive nationwide distribution and retail network to build upon our prominent market presence. With our mission set to "LI-NING - Flying High in China Sports", the LI-NING brand aims to become the leader in the PRC's sports industry and operator and owner of international sports brands." Riding on the immense business opportunities emerging from the fast growing PRC retail industry and the Government's strong support in sports events, the PRC's branded sports industry is expected to grow rapidly over the next five years. Such growth momentum is not only evident in first-tier cities such as Beijing, Shanghai and Guangzhou which consumers have a mature consumption behavior, but also in second- and third-tier cities where domestic brands (particularly LI-NING) are more competitive.
Such unique and strong nationwide market position is attributable to the Group's diversified retail formats. As at 31 May 2004, the Group has a total of 2,207 franchised LI-NING and KAPPA retail outlets, 110 directly-managed LI-NING and KAPPA retail stores in high pedestrian flow commercial and residential areas, as well as 199 directly-managed LI-NING and KAPPA concessions in large scale department stores and prime shopping arcades.
The Group is highly regarded for its professional and experienced R&D team of over 50 people and expert European design consultants for product development. The LI-NING brand offers the best "value for money" for its comprehensive product range, which spans across specialised products for soccer, basketball, golf series, etc. It is the most "easy to purchase", thanks to its nationwide sales network and supply chain management. Li Ning adopts a comprehensive supply chain management approach, including the sophisticated management information system SAP ERP and centralised POS systems in all retail outlets, so as to improve the logistics cycle, stringent inventory and cash controls.
The Group's proven track record is a testimony of the hard work and dedication of its experienced management team. Under the leadership of the competent management team and board of directors, Li Ning has successfully established a name for itself and become synonymous with Chinese pride and athletic spirit.
The net proceeds of the Share Offer, after deducting related expenses, are estimated to amount to approximately HK$440 million (assuming that the over-allotment option is not exercised and assuming an Offer Price of HK$1.995 per Share, being the mid-point of the stated price range). Li Ning intends to use the net proceeds on expansion opportunities in the following areas:
- Approximately HK$100 million for the expansion and improvement of the coverage of our distributorship and retail network;
- Approximately HK$110 million for brand promotional and marketing activities; - Approximately HK$15 million for establishing our basic product research capabilities, developing new product series and setting up our design and development centre in Hong Kong;
- Approximately HK$35 million for improving management information systems and logistics operations;
- Approximately HK$40 million for acquisition and operation of management rights or licenses of other international brands in the PRC market;
- Approximately HK$60 million for establishing a centralised operating headquarters in Beijing;
- Approximately HK$40 million for strategic acquisitions that are complimentary to our business (if suitable opportunities arise);
- The remaining balance of approximately HK$40 million will be used as general working capital.
The 2008 Beijing Olympic Games is expected to boost consumption and overall market growth by further propelling the country's strong sense of patriotism, sportsmanship and national pride. Looking to the future, the Group will aggressively strengthen its brand awareness and loyalty, by launching specialized footwear series, conducting advertising campaigns to increase mass appeal and capturing potential opportunities from the highly anticipated 2008 Olympic Games.
"Most importantly, our top priority is to capture the full potential of our extensive distribution and retail network to maximise revenues and profitability. The Group aims to open over 1,000 retail outlets (including franchised and directly-managed stores) to a total of approximately 3,500 retail outlets in 2006. In addition to becoming the leading brand of the PRC sports industry, we will actively acquire the management rights and licenses of other international brands in the PRC market. The Group will also seek after collaboration or acquisition opportunities to venture into other related and synergistic businesses, so as to create and provide quality sporting goods for people pursuing a healthy lifestyle and to cultivate promising value for its shareholders in the years to come," Mr. Li Ning concluded with confidence.
中文：
中国领先运动品牌
李宁发行2.465 亿股股份
集资4.339 亿港元至5.497 亿港元
抓紧二零零八年北京奥运无限商机为中国运动行业带给飞的力量
(二零零四年六月十四日–香港)–中国领先的运动鞋、运动及休闲服装及运动配件品牌之一–李宁有限公司(「集团」；股票编号：2331)今天宣布计划于香港联合交易所有限公司(「联交所」)主板上市的详情。
李宁有限公司将分别以国际配售及于香港公开发售的形式发行共246,516,000股。当中221,864,000股作国际配售，包括211,410,000股新股及10,454,000股销售股份。而其余24,652,000股新股则于香港公开发售。李宁有限公司的招股价将介乎每股1.76港元至2.23港元。
香港公开发售由二零零四年六月十五日(星期二)早上九时开始至二零零四年六月十八日(星期五)中午十二时结束。集团股份将于二零零四年六月二十八日(星期一)于联交所主板开始买卖。星展亚洲融资有限公司为是次股份发售的全球协调人、记帐人、牵头经办人兼保荐人。
集团由李宁先生于一九八九年成立，主要从事李宁牌运动产品的品牌、研究、设计、制造、经销及零售业务。此外，集团亦参与国际体育品牌于中国市场的销售和推广，如KAPPA品牌。集团一直善用其广泛的分销网络，配合具效益的市场推广及活动赞助策略，令集团品牌受市场认同。在主流体育用品品牌中，李宁牌于消费者忠诚度、性能价格比及产质量素方面均名列前茅。根据中国独立调查报告指出，李宁牌于中国有品牌运动鞋类市场位列三甲。
集团主席李宁先生表示:「集团是中国体育活动最大的赞助商之一。作为中国奥委会指定合作伙伴，我们连续四届奥运会取得中国国家代表队数个比赛项目的赞助权。由于集团拥有庞大的体育营销及赞助资源，因此成功塑造友好、年轻、富动力的鲜明品牌形象。另外，集团行之有效的市场推广及宣传活动，以及遍布全国的庞大经销商和零售网络，进一步提升李宁牌的市场地位。李宁牌以『李宁–带给中国运动飞的力量』为目标，锐意成为优秀的国际体育品牌经营者与拥有者，继续领导中国体育产业发展。」
由于中国零售业快速增长及政府大力推动体育活动，市场商机涌现，潜力惊人，中国有品牌运动产品市场将于未来五年蓬勃增长。增长势头不但体现于消费者之消费模式更成熟的一线城市，如北京、上海及广州，而本地品牌(尤其李宁牌)于二、三线城市的竞争优势更为明显。
如此独特和具全国性的市场领导地位有助集团发展其多元化的零售模式。截至二零零四年五月三十一日，集团共经营2,207间特许经营的李宁牌及KAPPA牌零售门市和110间直接经营的李宁牌及KAPPA牌零售店，均位于人流极高之商业及住宅区。同时，集团亦于大型百货公司及优质购物中心经营199间直接经营的李宁牌及KAPPA牌特约专柜。
集团亦以其专业及经验丰富的研发队伍，备受行内推祟。研发队伍拥有逾五十位研发和设计人员及欧洲设计顾问，致力开发新产品系列。凭借其遍布全国的销售网络及出色的供应链管理，李宁牌获市场一致评为「物有所值的品牌」。集团推行全面的供应链管理模式，包括专业的管理信息SAP ERP系统及于所有零售店内使用的POS系统，从而缩短物流周期，进一步严格控制存货与现金流 。
集团往绩卓越，全赖专业而富经验的管理层之不懈努力。在实力雄厚的管理团队及董事会之带领下，李宁有限公司已成为中国人民的骄傲和运动精神的代表。是次公开招股所得款项，于扣除有关开支后约为4.40亿港元。(假设并无行使超额配股权及假设发售价为每股1.995港元，即发售价指定范围之中位数)集团有意将所得款项净额作以下用途：
- 约1亿港元用作扩展及改善经销商和零售覆盖；
- 约1.1亿港元用作宣传及推广品牌；
- 约1,500万港元用作建立集团基本产品研究能力、开发新产品系列及在香港 设立设计及开发中心；
- 约3,500万港元用作提升管理信息系统及物流业务；
- 约4,000万港元用于收购及经营其它国际品牌在中国市场的管理权或特许权；
- 约6,000万港元用作在北京设立营运中心；
- 约4,000万港元用作在机会出现时作出配合集团业务之策略收购；
- 余下约4,000万港元作为集团一般营运资金 。
集团预计二零零八年北京奥运会将大大刺激中国人民对运动及健体之热情及关 注，提高人民的消费力，并加快整体市场增长。展望未来，集团将透过推出专门运动类别的鞋类系列及制定广告策略，进一步提高产品和品牌的知名度，抓紧二零零八年奥运会带来的无限商机。
「更为重要的是，我们会致力透过广泛的经销商及零售网络，提高集团营业额及盈利能力 。集团目标为增加超过一千间零售网点(包括特约经营及直接管理的零售店)，于二 零零六年将零售网点总数增至约三千五百间。集团在发展成为中国体育产业的领导品牌的同时，也将积极收购其它国际品牌在中国市场的经营权或特许权。通过物色合适的合作或收购机会，开发具协同效应的业务。集团矢志为追求健康生活的人民提供优质体育用品，并于未来为股东提升价值。」李宁先生总结道。
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