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专业翻译：
By fast consumable profession channel conflict and countermeasure
Abstract
The product channel is the enterprise marketing system's important component. In the fast consumable profession, the channel regards as by the factory the important exterior resources and realizes the product value carrier, is regarded as the carrier which by the business the important internal resources and the goods value realize. The channel conflict brings the very big restriction for the fast consumable enterprise development. The fast consumable enterprise must differentiate the channel conflict the type, the analysis causes the channel conflict the reason, makes the conflict resolution the countermeasure. The article from the fast consumable profession concept, the characteristic, the channel conflict concept, the conflict reason obtained, to analyze the fast consumable profession channel conflict common manifestation, proposed the solution channel conflict's effective plan, thought the enterprise used the flattening pattern in the channel pattern, carried on the channel member communicates and sharpens its operation ability effectively, in the channel member related on establishes the partner marketing channel, take realized altogether wins as the manufacturer between the cooperation goal, improved the channel conflict coordinated mechanism for the fast consumable enterprise, deepened to the channel conflict understanding, the effective melt and the circumvention channel conflict has made the thorough inquisition.
Key word: Marketing channel fast consumable channel conflict
谢谢……

On the fast moving consumer goods industry channel conflict and Countermeasures
Abstract

Product marketing channels is an important component of the system. In the fast moving consumer goods industry, manufacturers were regarded as important channels of external resources and the value of the product carrier, was seen as an important business in the internal resources and realize the value of the goods carrier. Channel conflict for the rapid development of consumer goods companies have a great constraints. Fast moving consumer goods companies must distinguish between the type of channel conflict, analysis of the causes of conflict lead channels, to resolve the conflict response. Articles from the concept of fast moving consumer goods industry, characteristics, the concept of channel conflict, starting with the causes of conflict, analysis of the fast moving consumer goods industry channels of the common manifestations of the conflict, the solution of an effective programme of channel conflict that enterprises in the channel model in a low profile model, The members of the channels for effective communication and enhance its ability to operate in channels on the establishment of partnership relations between the members of marketing channels in order to achieve a win-win situation for the manufacturers of cooperation between the objectives for the fast moving consumer goods companies to improve channel conflict coordination mechanism, deepen the channel conflict Knowledge of effective channels to resolve conflicts and avoid doing an in-depth Research.

Key words: fast moving consumer goods marketing channels channel conflict

By fast consumable profession channel conflict and countermeasure
Abstract: The product channel is the enterprise marketing system important constituent. In the fast consumable profession, the channel is regarded as by the factory the important exterior resources and the realization product value carrier, is regarded as by the business the important internal resources and the goods value realization carrier. The channel conflict develops for the fast consumable enterprise brings the very big restriction. The fast consumable enterprise must differentiate the channel conflict the type, the analysis causes the channel conflict the reason, makes the solution conflict the countermeasure. The article from the fast consumable profession concept, the characteristic, the channel conflict concept, conflict reason obtaining, has analyzed the fast consumable profession channel conflict common manifestation, proposed the solution channel conflict effective plan, thought the enterprise uses the flattening pattern in the channel pattern, carries on in the channel member communicates and sharpens its operation ability effectively, relates in the channel member on establishes the partner marketing channel, take realizes altogether wins as the manufacturer between cooperation goal, improves the channel conflict coordination mechanism for the fast consumable enterprise, deepens to the channel conflict understanding, the effective melt and the circumvention channel conflict has made the thorough inquisition.
Key word: Marketing channel fast consumable channel conflict