1984, Zhang Ruimin from Qingdao City, vice president of home appliances company as director of Qingdao Refrigerator Factory. He established the "brand strategy" thinking, and lead the staff to seize the opportunity to speed up development, creating from scratch, from small to large and from weak to strong miracle of development. Over the past 21 years, Haier Group has grown from a deficit of 1.47 million yuan collective small factories, the development of a 2005 global turnover of 103.9 billion yuan, China's first brand, and growing in the world of high reputation.
Management
In the practice of management, Zhang Ruimin essence of traditional Chinese culture with modern Western management thought mastery, "making the innovation and development of Zichengyijia", and created a rich Chinese characteristics, with competitive Haier culture. "BI on the matter, the high-" OEC management model that everyone has the market-oriented market chain management, enterprise management, Zhang Ruimin in constant innovations won the World management sector is highly praised.
Organization
Zhang Ruimin organizations for the operation of extraordinary enthusiasm and concern. Haier has created his OEC Management Act (Overall every control and clear): full of each and every day, to control and clean up everything, "Fine, zero defect."
Confidence
Zhang Ruimin Caisi agile, learned before, called the "Political." He treated achievements of the philosophy is: "Never fear, always treading on thin ice." He created the culture Haier Haier 50,000 people display great vitality. Zhang Ruimin claiming read a lot of books, few entrepreneurs in the "learned of disabilities." Also claimed single-handedly write good articles, rigorous logic, the text quite well. "Haier is the sea" - Zhang Ruimin has the title of this article. " People on the outside, Haier too much risk to the United States, Zhang Ruimin replies, "and if they do not at greater risk."
Zhang Ruimin and his colleagues have a collective enterprises to become internationally renowned multinational corporations to China in the world market arena have really good corporate image, and, they have also continued to enrich this image of innovation, revitalize national industry to make greater contribution.