本文在论述企业危机管理理论的基础上,首先研究了“三聚氰胺”事件对伊利乳品企业造成的影响及危机过后伊利企业的恢复状况,Based on the discourse of companies' crisis management theory, this article firslty has a good study on what effect on Yili Dairy Product Corporation had been caused by the Melamine Incident and how well it recovered after the crisis.
通过对伊利乳品企业在事件中危机处理策略和操作方法的分析,最后从危机预警、沟通、公众利益至上等几个方面对我国食品企业的健康发展提出一些启示性的建议。
And then, by analyzing the crisis management strategy and operation method of Yili in the incident, the article finaly offers several revelatory suggestions on the healthy development of our food enterprises from the aspects of crisis warning, communication, the public interest and the like.
In this text the statement is based on the crisis of management theory.At first,we've discussed the eff or crisis on the Eire dairy enterprises caused by "Melamine event " and after which the enterprise'recover .Then by analyseing the Eire dairy enterprises's strategy of crisis management and operation method in the event .At lastfrom the aspect of crisis warning,communication public interest first and so on ,we'll put some pratical suggestions that are good for tne better development of our country's food enterprises .