1, scattered markets : the top ten enterprises accounted for only 30% of the market share
2, most competitors still pay close attention to market segments, such as goodness to vitamin; still not strong universal category of enterprises
In 3, the majority of native enterprise to product development investment is less; quality is a key factor
4, most companies prefer to direct sales or retail two takes one, never both
In 5, the majority of international competition has set up a factory in China
The main consumer group for the middle-aged and elderly people, in which the majority of buyers for women
A second city consumer average per capita nutrition tonic food cost is higher; the first-tier cities consumer personal consumption than the gift buying high; higher first-tier cities brand loyalty
Nutrition and tonic food has not yet become a client product; the purchasing incentives on traditional retail outlets to promote and popularize nods, face to face
Reputation and the television media 's most influential; consumer gradually pay attention to quality, brand, professional knowledge, service value
At present, the consumer concern is more serious, mainly to buy, do not buy, not to buy
Basic theory: tending to with nutritional intervention, improve the human ability to resist disease, change the sub-health state, reduces the occurrence of diseases and the risk of theoretical research
Application of new materials, new mechanism: discovery, new features, new evaluation methods, such as research target plant compounds between human health and structure-activity, dose-effect relationship; and establishing reduces the occurrence of risk assessment technology
Standard: the establishment of raw material safety standards, developed can be used in the production of nutritional tonic food raw material list, and the corresponding health claims for
Production management: a risk control as the goal, from raw materials to factories started, improve the inspection level, reduce the production energy consumption, emissions control production, establishment of traceability system and personnel training system
Risk control : the establishment of technical means, culture awareness, tracking the world's most dynamic, adopt prevention and Control Act
1, market scattered: top ten enterprise accounted for only 30% market share
2, most competitors attention still segment market, such as kind save to vitamin; Still no strong the category enterprise
3, most local enterprise of product development into less; Quality problem is the key
4, most enterprise would rather direct selling or retail both take one, also won't both are taken into account
5, most international competitors are already established in China factory
The main consumer group for middle-aged women and the old, of which most buyers for women
A line second city consumers having high cost per capita nutrition food; A line of urban consumers than buying gifts for consumption high; A city brand loyalty is higher
Having nutrition food are not a client products; So purchasing ? lure
1, market scattered: top ten enterprise accounted for only 30% market share
2, most competitors attention still segment market, such as kind save to vitamin; Still no strong the category enterprise
3, most local enterprise of product development into less; Quality problem is the key
4, most enterprise would rather direct selling or retail both take one, also won't both are taken into account
5, most international competitors are already established in China factory
The main consumer group for middle-aged women and the old, of which most buyers for women
A line second city consumers having high cost per capita nutrition food; A line of urban consumers than buying gifts for consumption high; A city brand loyalty is higher
Having nutrition food are not a client products; So purchasing incentives more dependent on traditional retail outlets nod to push, and promote face to face
Public praise and television media's most influential; Consumers are attaching importance to quality, brand, professional knowledge, service value feeling
At present, consumer spending is more serious concerns, mainly is can't buy, not buy, buy
Basic theory: tend to the way by interention nutrition, improve human body resists the ability of the disease, change the health condition, reduce the risk of disease research
Application: find the new materials, new mechanism, new function, new evaluation methods, such as the research target plant compounds and the structure-activity between human body health, concentration-response relationship; To reduce the risk of such as establishing evaluation technology platform, etc
Standard: to establish safety standards for raw material, make can be used in the production of nutrition food raw material list of compensation, and the corresponding standard health claims
Production management: to risk control for the purpose, from the raw material factory started, improve the inspection level, reduce the production power level and control the production, establish the traceability system emissions and personnel training system
The risk control: to establish technical means, cultivate awareness, follow the world dynamic, take actions, such as prevention and control
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