the college student often have demand and ability to purchase the contact lens. because of the high education background,college students often show much attention to their appearence,for the question of the th eyes is more or less out of shape that was caused by wearing glasses more often,58.8 percent people choose the selection of less wearing,another 16.1 percent people choose the answer of have no alternative.it shows that college students have been aware of disadvantage of frame glasses, by chance,contact lens could make up this weak point,so the most important thing is we should advertise that contact could satisfy people demand of appearence pursues...although university students have no independent income, but it is diffcult for a family to bring up a university students,especially the prestigious university’s one,so psrents often satisfy with their chirden as far as possible,in terms of the question that whether family will support you to buy contact lens, the answer of yes take up 93.5 percent,because of family support,74.2 percent people could bear the contact lens price about 20 dollars,22.6 percent people could bear the price about 40 to 50 dollars,only few people willing to afford price about 60 dollars. it shows that the contact lens have bright future if the price could keep medium price and the below.
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Students have to buy contact lenses demand and economic ability. Due to their high level of education, for the individual image requirements is relatively high. For the" long-term wear glasses, will make the eyes of different degree of deformation to you, what attitude?" This problem, there are 58.8% people choose" do not wear"野缺薯颂者 answer, 16.1% chose"扮配 feel helpless.". This shows that students are aware of the frame glasses and contact lenses malpractice, just can make up the shortcoming of the glasses frame. Therefore, as long as timely propaganda, contact lenses can meet the needs of college students the importance of personal image.
The students had no independent economic income, but now a a college student is not easy, especially some enter the famous university, home more proud, so the demand for college students, parents try to meet. In" you buy glasses economic demand, home will be met?" Questions, answer "yes" accounted for 93.5%. Due to a home for" economy", 74.2% of people said that can withstand the $20 price of contact lenses, 22.6% said to bear the $40 - $50 price, very few people are willing to accept a price of about $60. This shows that, as long as the contact lenses price can be maintained in the lower-middle level, market potential is very huge.