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information, Union Bank of Switzerland, the Group of 2001-2005 in accordance with the asset size has been one of the global top 10, four years of the drive it forward constantly, and finally in 2005 riding on a leading role in global banking. Union Bank of Switzerland Group and the expansion of other banks have a fundamental difference between the expansion of other banks are basically dependent on bank mergers, and the Union Bank of Switzerland, although the group has acquisitions, but compared with other banks, which mainly relies on the expansion of business growth. Therefore, one of its core capital of slower growth, and asset ranking. Switzerland UCB world it is well known, is its high and stable returns, such as Citigroup and Bank of America, compared to 6 billion US dollars each year in pre-tax profits, 20% of the capital and profit margin of less than 1% of the assets may be some low, but it is a European banks of the major European banks, its profits and returns second to none, with only HSBC Holdings in it with a basic level. Prior to the merger due to some bad assets, the initial rate of nonperforming loans does have some high After the initial rectification and disposal, its non-performing loan ratio, is less than the 3% level, reflecting the Group of Union Bank of Switzerland, the higher non-performing loans to digest and management capabilities.

Figure 1 on the Union Bank of Switzerland and Swiss syndicate only the other a "big bank" Credit Suisse Group's operating income for a more dynamic. In 1998, when Union Bank of Switzerland to form groups, the Union Bank of Switzerland, Credit Suisse Group and the Group at the same grades, and operating income are about 22 billion Swiss francs, in 2000, the two banks began to distance itself from Union Bank of Switzerland, the Group operating income more than 37 billion Swiss francs , and Credit Suisse Group, only 33 billion, a difference of 4 billion Swiss francs. Especially in 2001, the stock market bubble burst in the United States, large-scale investments in the United States hedge funds, the Credit Suisse Group suffered huge losses, and the scale of business a serious decline, and operating income dropped to only 25 billion Swiss francs, while the Swiss banking group from 1998 due to hedge fund investments failures lessons and timely withdrawal from the hedge funds, then strict restrictions on hedge funds and bubble excessive electronics, communications, networks (leading Internet based provider) industry investment and the stock market of the United States survived the crisis, operating income close to 33 billion Swiss francs, took over Credit Suisse Group over 100 billion. Although the 2002 and 2003 Union Bank of Switzerland, the businesses of the group are also some landslides, it is mainly these two years the global economy, particularly the United States economic downturn, the scale of investment banking business due to the sharp decrease to the first quarter of 2005, at an annual rate, the Union Bank of Switzerland's revenue 38 billion Swiss with francs, while Credit Suisse Group less than 33 billion Swiss francs.

Successful experiences

Union Bank of Switzerland, the Group is the world's most successful bank, enough with the current world's most powerful Citigroup and HSBC Holdings are comparable, with its market options, choices, teamwork, risk control and other factors are inseparable.

Market Choice

In 1998 Union Bank of Switzerland beginning of the establishment of the Group, is one in Switzerland have an absolute market share in Europe has a certain impact financial institutions, although customers throughout the world, but business is mainly limited to the domestic Swiss, in the international financial market is not too much influence and say. While the Swiss domestic market is relatively small, high-saturation, to seek Union Bank of Switzerland, the group's future development, external expansion inevitable. Although unfamiliar European homeland and have a business foundation, but not the economic prosperity and national banking concentration high into the future is not so clear, Union Bank of Switzerland, adopted the "defense" strategy, only seeking to consolidate a European this basic position. When they are suffering from the Asian financial crisis, the market is relatively limited and more difficult to enter, Union Bank of Switzerland, the Group will be put in a secondary position. U.S. financial markets are huge, and fewer entry barriers and a high degree of freedom, therefore, Union Bank of Switzerland, the Group did not hesitate to choose the top American market. The development in recent years has proven that the development of regional strategies correctness, after several years of development, the United States became the Union Bank of Switzerland, the Group profit important source market of the United States of the Group of Union Bank of Switzerland, the profit contribution rates are far more than 1 / 3. 2004 from the Americas (95% more business in the United States) market over the profits from the first Swiss native profits reached 38.91%, according to the existing Union Bank of Switzerland in the U.S. market progress, in 2005 the ratio will exceed 40%. Have reason to believe that the United States market for Union Bank of Switzerland, the Group profit contribution rate will increasingly

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