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Now, along with the modern enterprise commercial competition digitization, the internationalization degree of development's day-by-day enhancement, take the Internet, the knowledge economy presents unprecedented rich as representative's commercial marketing pattern. The blog marketing, took the most fashionable new marketing pattern already to arouse the modern enterprise's universal interest. Along with the blog application scope's expansion, the blog commercial value also slowly appears comes out, a part of electronic commerce enterprise has established own enterprise blog, is attempting the blog this kind of new network camp tree top tool, some enterprise blog already demonstrated the effect in the product promotion and the promotion enterprise vivid aspect, because also some enterprise blog lacks the experience, the establishment enterprise blog did not have the function which the display should have. This article has made the preliminary analysis on the blog network camp tree top value, and proposed the enterprise develops the blog marketing the implementation main point.