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The idea recognition (MI) it establishes the management idea which theenterprise 独具特色, is the enterprise produces in the managementprocess to design, scientific research, production, marketing,service, management idea and so on management recognition system. Willbe the enterprise to current and a future time management goal, themanagement thought, the overall plan and the limits which themarketing way and the marketing shape will do, mainly will include:Enterprise spirit, enterprise values, enterprise creed, managementobjective, management policy, market localization, industrialconstitution, organization system, social responsibility anddevelopment plan and so on. Belongs to the enterprise the ideologycategory. 2 behaviors recognitions (BI) is the enterprise practices themanagement idea and the creation enterprise culture criterion, makesthe dynamic recognition system to the enterprise operation way whichthe unified plan forms. It is by manages the idea position basicstarting point, to in is the establishment perfect organizationsystem, the management standard, the staff member educates, thebehavior standards and the welfare system; Foreign is develops themarket investigation, carries on the product development, penetrationsociety public welfare way and so on culture activity, publicrelation, marketing activity transmits the enterprise the idea,obtains the social public to distinguish the approval to theenterprise the form. 3 visual recognitions (VI) is by the enterprise symbolized, thestandard typeface, the standard color position core launches theintegrity, the system visual transmission system, is the enterpriseidea, the cultural special characteristic, the service content, theenterprise standard and so on the abstract meaning transforms thespecific mark the concept, portrays the unique enterprise image. Thevisual recognition system divides into the basic essential factorsystem and the application essential factor system two aspects. Thebasic essential factor system mainly includes: The business name, theenterprise symbolizes, the standard character, the standard color, thesymbolic design, the propaganda spoken language, the market marketingreport and so on. The application system mainly includes: Work thingthing, production equipment, building environment, product packing,advertisement media, transportation vehicle, attire uniform, flag,advertisement, sign sign, display window, exhibition demonstration andso on. The visual recognition (VI) most has the dissemination strengthand the power in the CI system, easily is accepted by the socialpopulace, according to has leading the status. CIS constitution Project system structure system structure explanation 1 MI (Mind Identity System) the idea recognition highestdecision-making level inducts the enterprise to distinguish the systemthe driving force, the enterprise manages the idea and the spiritualculture. 2 BI (Behaviour Identity System) moves the recognition dynamicrecognition form foreign back coupling, the participation, theactivity, organizes to in, management, education 3 VI (Visual Identity System) visual recognition static staterecognition mark concrete application, vision transmission form,project most, stratification plane broadest, the effect is direct.