Understand cultural difference includes cognition substantial knowledge and explanatory knowledge two levels, the former can obtain from newspapers and magazines, and the latter only through cultural participation can feel. If know local attitude, outlook on life and individual in society to the role of etc, it is only through the in-depth interpersonal ability to understand. North American and western European culture, compared with Asian culture more earthly change (seculariza? Tion), individuation, are not low cultural background. Therefore suitable for China, Japan advertising characteristics of indirect obscure, emphasize symbolic significance, the prominent social status, rich human and humorous ads, in western culture background, it'll make consumers zhang two monks grasp. The advertiser native culture, often do not exist because of cultural differences and lead to understand the conflict or deviation, but in different culture area, this often appear. Pandas in most countries welcome, therefore "panda" this one brand name translation into various language, all arouse beautiful lenovo, but in pursuing the islamic countries brand advertising, but attack and resisting outside, because the panda image pig, is also considered avoid things. Cross-cultural advertising creation must fully understand and respect the audience of the kingdom of cultural differences, cautious phrase.
崔步云翻译到日本叫什么