With the development of the Chinese economy, Chinese urban and rural residents to the toy expenditure is more and more big, the toy market demand. Expected 2010 China toy in spending will be more than 10 billion yuan. China's toy contains a huge market potential. The rapid development of China's economy, drive the improvement of residents' income and consumption, expand, 1978 to 2007, China's nominal annual GDP growth up 15.1%, urban residents' income growth, higher incomes increased 12.6%, rural residents as income increased substantially, residents' consumption ability was also a growing consumer market scale expanding. Chinese society total retail sales of consumer goods from 1978 to 2007 29 years, has increased 56 times leapt world leader. China's development is very fast. China is the world's consumer market one of the fastest growing since 1978, with an average annual growth up to 14.4 percent, of the world average 3 times the left and right sides. According to the bank statistics, 1990 to 2000, Chinese family in consumer spending growth 8.9%, than the world's average 5.9 percentage points. 2000 to 2005, Chinese family consumer spending an annual growth 6.9%, than the world average level of 4.3 percentage points, higher than developing countries 2.4 percentage points higher than developed countries 4.6 percentage points. Along with China's market rapidly growing demand for imports will continue to increase. Since its accession to the wto, China imported average annual growth rate of up to 26 percent, is the world's fastest. 2007 imports has reached 9558 billion, ranking the third. At present, the world economic growth slowed, main developed countries consumption growth drop, in contrast, the Chinese consumer market is active, accelerated in imports. Prosperity of the Chinese market will for foreign products provide more and better business opportunities
Along with the Chinese economy's development, the Chinese city and countryside resident is getting bigger and bigger to toy's disbursement, the toy market demand is exuberant. Estimated that in 2010 the Chinese toy year amount of consumption will surpass 100,000,000,000 Yuan. China's toy is containing the giant market potential. the China economy's fast development, has led the enhancement which and the expense expansion the resident receives, from 1978 to 2007, the Chinese name GDP year growth reached as high as 15.1%, township dwellers' income grows 13.6%, the countryside resident income increases 12.6%, along with income large scale increase, resident's power of consumption unceasingly was also strengthening, consumer market's scale expanded continually. The Chinese society consumable total volume of retail sales from 1978 to 2007 during 29 years increased 56 times, already leapt to the world leader. the China develops the speed is quick. Since China has been in the world 。
The spending on toys by China’s urban and rural residents is ever growing with the economic development; there is a strong demand in the toy market. It is estimated that China’s consumer spending on toys in 2010 will exceed 100 billion Yuan. The market potential of Chinese toys is really enormous. The rapid development of China’s economy has driven up people’s income and broadened their spending; from 1978 to 2007, China’s nominal GDP had shot up to 15.1%, urbanites’ income had improved by 13.6%, while the income of rural people had also increased by 12.6%. Along with the substantial increase in income, the consumption capacity of the people also continued to grow, and the scale of consumer market kept on expanding. The total volume of retail sales for social consumables in China had improved 56 folds in 29 years from 1978 to 2007, and vaulted to the front ranks of the world. China’s development is in a tremendous pace; the growth of its consumer market is the fastest in the world. Its annual average growth rate has reached 14.4% since 1978, about three times the world’s average. According to World Bank’s statistics, the annual increase in the consumption expenditures of households in China was 6.9% from 1990 to 2000; this was 5.9% above the world’s average. From 2000 to 2005, the annual increase in the consumption expenditures of households in China was 6.9%, 4.3% more than the world’s average, 2.4% above the average in developing countries, and 4.6% higher than the average in developed countries. In light of the rapid growth of the Chinese market, its import demand shall continue to grow. Ever since its accession into the WTO, the average annual growth rate of China’s import reaches 26%, one of fastest in the world. The import turnover in 2007 had reached 955.8 billion Yuan, ranked third in the world. Presently, the decelerated growth of the world economy is lower the consumption growth of major developed countries; comparatively, the consumer market in China is very buoyant, the pace of import is accelerating. The flourishing market of China will offer greater business opportunities to foreign products.