The introduction of Business English
商务英语专题介绍
1. The major professional xue tong, followed by English itself, will only make foreign trade English as the tool. Many foreign trade staff English isn't very good, but foreign trade did it very successful.
2. Employment outlook for, this major is considerable, do well rise faster, earn much, if in the foreign trade industry, suggest to begin from documentary, starts slowly into business.
3. Not necessarily will come out later in this major industries, as long as there is strength are interested, do all the same.
Business English professional obtain employment prospect analysis: adapt to the modern business management export-oriented work position requirement, can be competent needed a lot written and oral English communication senior clerical work, and be capable of industry and commerce management knowledge. Can also be engaged in English teaching and training work.
International trade direction: international trade business personnel, business translation, business assistant.
Tourism direction: English guide and foreign-related hotel reception and management personnel, the enterprise senior clerk, export-oriented enterprise general manager.
Teachers direction: kindergartens, primary, secondary, vocational high school teacher.
Develops a target: this professional education with English as a foreign trade business activities compound talents, students during school, through the classroom teaching and practice teaching, and can be a good command of English in reading, writing, listening and speaking, translation, and master the language skills such as foreign trade activities of business knowledge, and to considerable proficiency in spoken English, business English for specialty in both tourism, secretarial English for direction, training can use English for business, tourism, foreign trade, secretarial work aspects senior applied talents.
Main course: comprehensive English, listening and speaking, business English, business English, translate tutorials, American, letter&telex today with documents, international trade and practice, e-commerce, customs operation, international marketing, guide the practice, tourism English, Japanese, computer, etc.
Obtain employment prospect: China's opening up and the building of the economic zone on the west needs a large number of both know English and understand the foreign talents. This major graduates mostly in foreign trade enterprise engaged in foreign trade business, the foreign-related large hotel, tourism departments, enterprises and institutions engaged in clerical and translation work, employment to 90%.
Should this professional education with strong English language competence and more comprehensive knowledge of the essence of business English, understand economic and trade, can use modern office equipment of practical English talent.
A backbone course: comprehensive English, business English, business English reading, business English listening, oral English, business English business writing, business English translation, marketing, international trade and practice, international finance, international business law, accounting principle, etc.
A foreign trade enterprise the localization, the domestic enterprises internationalization, need a large number of strong language communication, be familiar with business trade knowledge, the familiar with modern office equipment business English talent.
The graduates have very broad employment outlook
Due to the economic globalization and China's entry into the WTO, sino-foreign joint ventures and wholly foreign-owned export-oriented economy such as enterprises is emerging, with school strong of foreign language communication, and grasp the general business knowledge, familiar with foreign trade operation, such as computers, modern office equipment of business English talent demand is particularly urgent, the graduates have very broad employment outlook, this program aims to train has a comprehensive business basic knowledge and practical use of English language skills in English, and understand the essence of the trade, can use a variety of modern office equipment "esp" talented person.
Main course: business English, intensive reading English, business English reading, business English listening, business English, business English writing, marketing, international trade practice, remittances and settlement, international business law, accounting principle, etc.
1, international trade practice direction
The professional direction of business English specialty training master necessary basic theoretical knowledge and professional knowledge, has the strong English application skills and business operation ability and engage in business and secretarial work of higher applied talents. This major consists of English language skills, business operation ability and computer application technology three skills module teaching plan of constructs the entire core, employment prospects.
Partial backbone course: a comprehensive English, business English listening, accounting principles, international trade practice, enterprise management, business English, listening and speaking, office automation, business English, business letters, import and export business with documents, international marketing, secretary general skills training and textual research, etc.
2, international business management and secretary direction
This professional direction master business English major necessary basic theoretical knowledge and professional knowledge, has the strong English application skills and business operation ability, can be engaged in business management and project planning higher applied talents. This specialty students after graduation master business knowledge and skills, good command of English and computer engaged in international business and work as a secretary.
Partial backbone course: the secretary study, secretarial work, the document writing, business simulation, international business negotiations, import and export business with documents, business English interpretation, business English, office automation, accounting principle, enterprise management, etc.
3, exhibition English direction
This professional direction training master exhibition and advertising design basic theory and knowledge, have exhibition planning and design art creation with computer skills in senior professionals. Graduates can engaged in international and domestic various exhibition organization and planning, exhibition translation, exhibition coordination and service, a foreign affairs office, etc.
Partial backbone course: comprehensive English, exhibition design and planning, exhibition organization and management, business English, integrated marketing communications, web design and production, exhibition policy and regulation, exhibition market marketing, conference and exhibition operation management, project management, exhibition, tourism, conference, exhibition of customer relationship management, exhibition economics, exhibition management information system, exhibition English, business letters, office automation etc.
Obtain employment prospect: international business company, foreign enterprises, foreign invested enterprises, private enterprises, financial institutions, multinational companies in China and overseas branch company in China, foreign bodies, government, administrative institutions engaged in international trade, import and export trade, business negotiation, translation, foreign secretary and management etc. Also suits various foreign trade company, department stores, hotels, enterprises