In the year of 2010, after the economic crisis(recession), the production and selling methods of clothes has changed. Some companies face bankrupcy while some others can survive the crisis. In the selling process, the development of online selling shows strong tendency and huge potential. Online selling is a complement to the traditional cloth selling styles. The styles and fashion break the bond of space and culture through online shops. Doubtless, it will become an important selling method in the future. On the other hand, there are many problems with online business and a pause in its development is caused. This article shows the results of our investigation on the current state of fashion online business and our analysis is also indicated. In the attempt to show the reality of online business, the influence on fashion industry from online selling and the problems in real operation are listed. Some useful solving strategies are posted as well.
前后顺序有的稍微改了一点,更符合英文习惯。