同样是纯电动汽车，奇瑞小蚂蚁为啥卖不过五菱宏光MINI EV
推荐回答（1个）
一样是电动车，为什么总有其中一个或者几个品牌的销量爆炸？而另外的却销量惨淡呢？有的甚至还达到了无人问津的地步。
说到电动汽车的销冠，除开"富豪们"所开的特斯拉以外，销量最高的就要属我们的五菱宏光MINI EV了，看到MINI这个单词，大家都应该知道，它是以小而闻名的吧？但今天我们要说的是同样属于小型纯电动汽车的奇瑞小蚂蚁，它为什么就卖不过五菱宏光MINI EV呢？难道是它的动力没有五菱宏光MINI EV好吗？
如果你真要这么想的话，那就大错特错了，因为恰恰是因为奇瑞小蚂蚁的动力要比五菱宏光MINI EV的动力要好，所以它才卖不过五菱宏光MINI EV。看到这里，很多人可能会产生疑惑。
什么？动力好的车还卖不过动力差的车？你在跟我开什么国际玩笑？诶，先别喷，这还真是事实，不信？那你们接着看我下面所写的内容。
奇瑞小蚂蚁是今年9月份才上新的车型，它一共上新了4款车型，厂商指导售价区间在6.68万~7.88万，工信部综合续航里程能达到301Km，快充时间0.5小时能充80%，慢充时间需要充7小时，最大功率在30Kw、最大扭矩在120N·m，车身长*宽*高的数据为3200mm*1670mm*1550mm，最高车速可达100Km/h，性能介绍完了，再给大家看看它的外观吧！
这黄色的车漆加上车身整体的形状塑造，其实看起来还是挺有型的，乍一看有一点点像大黄蜂的车头，车身的整体构造比较简单，两个炯炯有神的前车头大灯加上被前保险杠挡住的进气格栅，从图片中看，它的前挡风玻璃和它的引擎盖有一种直接相连的错觉感。
好了，介绍完了奇瑞小蚂蚁，那么接下来就是五菱 宏光MINI EV了，五菱宏光MINI EV一共上新了3款车型，它的厂商指导售价区间在2.88万~3.88万，根据价格的不同，它的工信部综合续航里程能达到120Km和170Km两种，慢充时间需要6.5小时和9小时两种，最大功率在20Kw、最大扭矩在85N·m，车身长*宽*高的数据为2917mm*1493mm*1621mm，最高车速可达100Km/h，同样的，讲完性能我们再看它的车身外观。
相较于奇瑞小蚂蚁，五菱宏光MINI EV的车身则更显中规中矩一些，车身整体形状看起来有点像五菱宏光PLUS的缩小版，看下图。
那么对比完以上两车的动力数据参数后，你会发现，奇瑞小蚂蚁是完胜五菱宏光MINI EV的，那么问题来了，小蚂蚁的动力明明比EV要好，为什么小蚂蚁还卖不过EV呢？
其实很简单，这个问题出在价格和市场定位上，你们设身处地的想一想，如果让你花6、7万去买一辆小型电动车，你愿意吗？我想大多数人是不愿意的，因为我既然有这个闲钱，我拿它去买个品牌大点的小轿车不香吗？反观MINI EV，它赢就赢在定价上，它的定价在2、3万左右，市场定位非常合理，别人拿出个2、3万（买不了吃亏也买不了上当），还能买个小型代步车，它不美滋滋吗？
另一方面，五菱宏光用MINI EV这款小型电动车也就很好的抓住了消费者的心理。
本文来源于汽车之家车家号作者，不代表汽车之家的观点立场。
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