1A "corporate image (CI) design": Based on "corporate image CI design" the development of the new situation and the characteristics of higher vocational education for the advertising and art design application-oriented talents of professional goals, the system introduced the product image and service image, staff image, organization image, corporate personality and corporate image shaping the planning and import a full range of corporate image design, the basic knowledge and skills, and explain the process through the example links and steps to strengthen the practical application.
2 Students Career Guidance: In accordance with the present institutions of higher learning in personnel training needs, combined with the more typical case of the community and the latest market trends explained the talent of university students and career background, job preparation and interview skills, business basics, entering the community should pay attention to labor issues and related policies and so on.
3 business negotiation: a systematic introduction to the contents of the negotiations and general business procedures, combined with a large number of instances of negotiation tactics and strategy research, succinctly describes the basic principles of business negotiations and principles of conducting business negotiations overview, respectively from business negotiation preparation, strategy, deadlock handling, signing, language skills, communication and coordination, psychology, rituals, discussed in terms of business negotiations
4 International Marketing: an overview of international marketing, international marketing environment, international market research and forecasting, international market demand analysis, international market competition analysis, international target market selection and entry, international marketing mix strategy
5 Marketing Professional English: In the coming international competition in the market environment, or to enter a career in the future, we will find that you are engaged in market research, product positioning and pricing, brand strategy and promotion, market segmentation and differentiation, product promotion (including self-marketing) with promotion, advertising and customer communication, event marketing, guerrilla marketing, experiential marketing, relationship marketing, sports sponsorship marketing, network marketing, cross-cultural marketing, new marketing campaigns
6 Marketing Psychology: a comprehensive analysis of the influence consumer buying behavior of the various factors, and on this basis, further discussed in the marketing activities such as new product development and promotion, branding and packaging, commodity prices, advertising and sales environment , how the psychological characteristics for consumers to take appropriate marketing strategies and other psychological problems.
7 Ma Zhe: the materialism and dialectics, materialist view of nature and the materialist conception of history combine to form a theoretical system of dialectical materialism and historical materialism.
8 Market Research and Forecast: Analysis focused on the practical application of business operations more copy method, experiment, questionnaire design, sampling method, as well as experts in law, time series analysis, causal analysis, forecasting methods. At the same time, according to market research and market forecast overall requirements of practice to introduce the characteristics of related work, principles, procedures and so on.
9 Introduction to Business Negotiation: For negotiation, business negotiation and international business negotiations and the general theory of the three elements of the concept, extension, and mutual relationships comparisons and analysis, business negotiations that must be acquired general knowledge of the negotiations, such as business practices, processes , strategies, skills and international business negotiations focus on the risk aversion etc.. business negotiations must be noted that elements, which is always associated with business negotiations, business negotiation must be a high degree of attention.
10 marketing tips: salesmen vocational skills and higher professional education requirements of starting to promote the activities of program planning materials for the clues to the contents of system, in line with refining the theory, strengthen the application of the principles of skills training, mainly to explain and resolve the various marketing practices class technical issues.
A "corporate image (CI) design": Based on "corporate image CI design" the development of the new situation and the characteristics of higher vocational education for the advertising and art design application-oriented talents of professional goals, the system introduced the product image and service image, staff image, organization image, corporate personality and corporate image shaping the planning and import a full range of corporate image design, the basic knowledge and skills, and explain the process through the example links and steps to strengthen the practical application.
2 Students Career Guidance: In accordance with the present institutions of higher learning in personnel training needs, combined with the more typical case of the community and the latest market trends explained the talent of university students and career background, job preparation and interview skills, business basics, entering the community should pay attention to labor issues and related policies and so on.
3 business negotiation: a systematic introduction to the contents of the negotiations and general business procedures, combined with a large number of instances of negotiation tactics and strategy research, succinctly describes the basic principles of business negotiations and principles of conducting business negotiations overview, respectively from business negotiation preparation, strategy, deadlock handling, signing, language skills, communication and coordination, psychology, rituals, discussed in terms of business negotiations
4 International Marketing: an overview of international marketing, international marketing environment, international market research and forecasting, international market demand analysis, international market competition analysis, international target market selection and entry, international marketing mix strategy
5 Marketing Professional English: In the coming international competition in the market environment, or to enter a career in the future, we will find that you are engaged in market research, product positioning and pricing, brand strategy and promotion, market segmentation and differentiation, product promotion (including self-marketing) with promotion, advertising and customer communication, event marketing, guerrilla marketing, experiential marketing, relationship marketing, sports sponsorship marketing, network marketing, cross-cultural marketing, new marketing campaigns
6 Marketing Psychology: a comprehensive analysis of the influence consumer buying behavior of the various factors, and on this basis, further discussed in the marketing activities such as new product development and promotion, branding and packaging, commodity prices, advertising and sales environment , how the psychological characteristics for consumers to take appropriate marketing strategies and other psychological problems.
7 Ma Zhe: the materialism and dialectics, materialist view of nature and the materialist conception of history combine to form a theoretical system of dialectical materialism and historical materialism.
8 Market Research and Forecast: Analysis focused on the practical application of business operations more copy method, experiment, questionnaire design, sampling method, as well as experts in law, time series analysis, causal analysis, forecasting methods. At the same time, according to market research and market forecast overall requirements of practice to introduce the characteristics of related work, principles, procedures and so on.
9 Introduction to Business Negotiation: For negotiation, business negotiation and international business negotiations and the general theory of the three elements of the concept, extension, and mutual relationships comparisons and analysis, business negotiations that must be acquired general knowledge of the negotiations, such as business practices, processes , strategies, skills and international business negotiations focus on the risk aversion etc.. business negotiations must be noted that elements, which is always associated with business negotiations, business negotiation must be a high degree of attention.
10 marketing tips: salesmen vocational skills and higher professional education requirements of starting to promote the activities of program planning materials for the clues to the contents of system, in line with refining the theory, strengthen the application of the principles of skills training, mainly to explain and resolve the various marketing practices class technical issues.
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