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Now, the brand has become a real estate enterprise important intangible assets, is the core value and the core competitiveness of enterprises. A prestigious brand is the most valuable assets of the estate enterprise, is real estate enterprise the inexhaustible source of wealth. Along with the rapid development of China's economy and people's life quality, an enterprise's brand value of the real estate market in an increasingly important role. Real estate enterprise to become bigger and stronger, in modern competition invincible, the brand has become a real estate enterprise development and the leading position in the market competition. Based on the basic concept of brand strategy related on the basis of analysis, this paper analyzed the shenzhen vanke enterprise is how to construct a real estate enterprise brand strategy, and expounds the successful implementation of the strategy of the brand vanke for real estate enterprises in other study and provided reference to our valuable experience and sustainable development of real estate development enterprises is the important significance.

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Today, the brand has become a very important intangible assets, real estate companies, is their core values and core competencies is all about. The brand is a prestigious real estate company's most valuable asset, but also real estate companies inexhaustible source of wealth. With China's rapid economic development and people's quality of life of the promotion, a corporate brand value of the role of the real estate market becomes increasingly obvious. Real estate companies to do larger and stronger, to compete in an invincible position in the modern, the brand has become the real estate business development and competition in the market leading position of the keys to success. In this paper, the basic concepts related to the brand strategy based on the analysis will focus on analyzing how the Shenzhen Vanke Real Estate Company to build brand strategy and describes the successful implementation of Vanke's brand strategy for China's other real estate companies provide a worthwhile learning and drawing on the valuable experience and real estate development enterprises of China's sustainable development, significance.

In the present, brand has become a very important invisible asset of real estate enterprises, and is a representation of the enterprise's core values and competitiveness. A prestigious brand is the most precious asset, as well as an unlimited source of fortune for a real estate company. With the rapid economic development and great improvement in people's lives in China, the effect of brands to real estate market has gradually come into vision. For the real estate enterprises to grow and develop and win a stand in the competition of modernization, creation of brands has become a way to success and a lead in market competition. This essay, on the basis of explanations on the concepts of brand strategy, attempts to analyze in stress how Wanke of Shenzhen managed to establish their brand strategy. It also illustrates the precious experiences that the successful implementation of Wanke's brand strategy has provided to other real estate enterprises, and the significance it has to the sustainable development of real estate market.

Nowadays, brand has become an extremely important intangible asset of real estate companies, which demonstrates the core value and competitiveness of an enterprise. A prominent brand is the most valuable asset and exhaustless source of wealth of a real estate enterprise. With the rapid development of the Chinese economy and the improvement of people’s living standard, brand value is playing an increasingly important role for market expansion of real estate enterprises. Brand management is therefore crucial for a real estate enterprise to go from strength to strength and stay ahead of the competition.
This paper employs the basic concepts of brand strategy as starting point to illuminate how the Shenzhen-based Wanke Group sets out its brand strategy, sheds light on the valuable experience of Wanke which is of practical importance to other Chinese real estate enterprises, and elucidates the significance of Wanke’s strategy to the sustainable development of Chinese real estate enterprises.