关于"英语广告的词汇特点"的论文

"Vocabulary instruction that does improve comprehension generally has some of the following characteristics: multiple exposures to instructed words, exposure to words in meaningful contexts, rich or varied information about each word, the establishment of ties between the students own experience and prior knowledge, and an active role played by students in the word learning process"
Objectives:
To describe, discuss, analyse and evaluate how language suits its purpose in advertising.
To review essential vocabulary relating to advertising.
To create vocabulary activities that will assist students to learn and review advertising language.
Learning Outcomes:
Students will have revised some language of advertising.
Students will have begun to create their own vocabulary exercises.
Possible vocabulary revision activities, contributed to by several students
Click to choose the work sheets or instructions.

Terms matching - Term and effect matching game
Complete the grid Vocabulary, examples and effects - fill in the gaps (cloze) exercise.

Advertising Word Search

Advertising Crossword

Team Tournament

Hangman

For Sale Sell an item (oral) competition

Advertising Bingo

The key word technique

Advertising word challenge (with apologies to theatresports)

Web Word Sites - visual thesaurus and world wide words

WWWebster Dictionary definition

http://home.olemiss.edu/~egjbp/comp/ad-claims.html

http://doe.sd.gov/octa/ddn4learning/themeunits/advertise/standards.htm

http://www.universalteacher.org.uk/lang/power.htm