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中文：感激涕零~2．2顾客忠诚营销
培养顾客的忠诚度。忠诚的根源是顾客对自己与产品生产者、服务提供者之间关系的良好感受。真正的忠诚来自顾客感受到的、通过双向沟通所传递的价值和相互关系。忠诚营销法是一种销售策略，指在通过能够给双方增值的长期沟通，发现、维持并赢得由最主要的客户带来的增量收益。忠诚营销方面最著名的咨询机构之一贝恩策略顾客公司认为。顾客忠诚营销项目的成功者之所以成功，是因为这些企业的整个经营活动是围绕顾客的忠诚建立的，而且没有将建数据库的经费挪用到竞争激烈时的短期反击中去，或将其用到其它形式的促销手段上。他们深知顾客的忠诚是通过不懈的超值产品或通常企 业80％的收入来自20％的顾客，这部分顾客在数据库中最有效益。光靠技术不足以充分发掘这部分顾客的效益，技术只是执行手段，但是忠诚营销项目必须得到技术支持。建立资料库，忠诚营销项目的核心是关联数据库，它由一系列记录营销项目不同侧面的子库组成，这些数据库彼此可交叉查取信息。数据库的结构要便于获取、分析和利用顾客各方面情况，包括偏好、人口学信息以及个人生活方式等信息。成功的企业利用数据库使宣传更有针对性，从夹在常规宣传邮件中的插页，到产品升级以及进行系列产品“交叉推销”的宣传。营销者必须确定目标市场的特点，以及应该传达什么样的信息。落实到具体的营销项目上，宣传的风格、口径和宣传产品的制作质量必须适应目 标市场的情况。

2．3“顾客职工化”营销
顾客职工化营销主要是用一种亲情的服务方法让顾客觉得你是他家中的一员，你卖给他保健品不是为了赚钱而是为了他的健康。“保健品的功效不在保健品本身而在于服务”，在产品同质化的今天，这句话更具有现实意义。当营销看上去不是营销而是一种亲情化的服务时，对于顾客，尤其是老年人，也许自己的儿女也没有你们对他好，这种感动是最好的“疗效”。若趁此机会让顾客帮你作宣传，帮你介绍他的交际圈的人来买你的保健品，必定是事半功倍，长此以往，就会形成一个良性循环。这样，顾客变成了公司的职工了。

翻译1：

Wing ~ 2.2 Customer Loyalty Marketing
Cultivate customer loyalty. The root causes of customer loyalty is the product of their own producers, the relationship between service providers feel good. Real sense of loyalty from customers, through the two-way communication by transmitting the value and mutual relations. Loyalty Marketing is a sales strategy that will give the two sides through the long-term value-added communication, found that the most important to maintain and win customers from the incremental revenue. Loyalty marketing, one of the most famous Bain strategy consulting company that customer. Customer loyalty successful marketing project's success is because of these enterprises is the focus of the business activities of the establishment of customer loyalty, and no funds will be diverted to the database at the time of intense competition in the short-term counter to, or used other forms of promotional means. They know that customer loyalty is through the unremitting value of products or enterprises are usually 80% of the revenue comes from 20% of the customers, this part of the customer in the database in the most cost-effective. Technology alone is not sufficient to fully exploit the benefits of this part of customers, technology is only the means of implementation, but the loyalty marketing programs to be technical support. To establish a database, loyalty marketing is the core of the project related database, which records a series of different aspects of marketing the project composed of a subset of the Treasury, these databases can be cross with each other to access information. The structure of the database to facilitate access, analysis and use of all aspects of customers, including preferences, demographic information, as well as information such as personal lifestyle. Successful enterprises to take advantage of the database so that more targeted publicity, publicity from the folder the message in the conventional insert to product upgrades, as well as a series of products "cross-marketing" campaign. Marketers must determine the characteristics of the target market, as well as what should be to convey information. To specific marketing projects to promote the style, size and production of quality promotional products must adapt to the target market.

2.3 "employees of the customer" marketing
Customer marketing staff is a method of family services for customers to feel that you are at home, he is a member of health care products you sell him not to make money but for the sake of his health. "The effectiveness of health care products health product is not in itself but the service", in the homogenization of products today, this is more practical significance. When the marketing is not looked but a family of marketing services, for customers, especially the elderly, and perhaps their children do not you to him, and this is the best move of the "efficacy." If customers take the opportunity to help you make propaganda, to help introduce you to his social circle of people to buy your health care products, must be effective, the long run, will create a virtuous circle. In this way, the customer into the company's employees had.

翻译2：Feel grateful ~ 220 customer loyalty marketing
To cultivate customer loyalty. Loyalty is the root cause of the customers with products of his relation between producers and service provider of the good feelings. True loyal customers feel, from which pass through two-way communication of value and relationship. Loyalty marketing method is a kind of sales strategy, in both the value through to communicate, discovery, maintain long-term and win by most customers incremental revenue. Loyalty is the most famous marketing consultancy company strategy of customers that Ben. Customer loyalty marketing project success, because these enterprises for the success of the business activities of customer loyalty is established, and the database will be built not misappropriate the short-term to fierce competition in the back, or will the other forms of promotion methods. They know that customer loyalty is through unremitting value-added products or usually enterprises income from 20% of the inheritance of 80%, this part of the customers in the client database most benefit. To fully tap on technology, this part of the customer benefit technology, but only execute marketing project must be loyal technical support. Establishing a database, loyalty marketing project is the core of the associated database, it consists of a series of record of different marketing project repository, these databases can cross check each take information. To facilitate access database structure, analysis and utilization of customers all aspects, including demographic information and personal preferences, lifestyle, etc. Successful enterprise using databases make more pertinency, publicity in conventional promotional emails from the centerfold, to upgrade and series products of "cross selling". Marketers must determine the characteristics of target market, and should convey what kind of information. To carry out specific marketing projects, publicity and promotion of style, the product quality of manufacture must adapt to mesh mark market.

230 "customer" marketing staff
The marketing major customers worker is a family of customer service method that you are a member of his health, you sell him not to earn money, but for the sake of his health. "The health care efficacy lies in itself and service", the product homogeneity in today, this sentence has more practical meaning. When marketing looks not marketing, but a friendly service for customer, especially when your children, maybe people are not good for him, you are the best curative effect "moved." If you take this opportunity to allow customers to help you introduce him to help you, maintain the people to buy your health, is twice, in the long run, it would form a virtuous cycle. So, the company's customers into a worker.

翻译3：感激涕零 ~ 2.2 customer loyalty marketing foster customer loyalty.customer loyalty is the root of the dircted and producers, service providers on the relationship between the good feelings.real loyalty from customer experience to two-way communication, through the delivery of value and relationships.loyalty marketing method is a sales strategy, which refers to the two sides through value-added long-term communication, discovery, maintain and won by the most important customers incremental gains.loyalty marketing aspects of the most famous one Bain policy advisory body of the company considers customer.customer loyalty marketing project winners succeeded because these business activities of the entire enterprise is built around customer loyalty, and no database will be built to competitive funding crackingchen when short-term counterattack, or use it to other forms of promotion tools.they are acutely aware that customer loyalty through tireless Super-value product or industry enterprises typically 80 per cent of income from 20 per cent of the customer, this part of the customer in the database in the most cost-effective manner.technology alone is insufficient to fully explore this part of its customers the benefits of the technical means, but loyalty marketing project must get technical support.establish a database, the core of loyalty marketing project is associated with the database, which consists of a series of records marketing projects in different libraries at the side of the child, the databases don't cross - checking information.structure of the database you want to make it easier to obtain the customer, analysis and utilization of all the circumstances, including enterprises'preference, demology information and personal lifestyle information.successful business using database so that publicity efforts to clamp on the general publicity from the message in the subject, to product upgrades and cross - selling series products “. ”marketers must determine the characteristics of the target market, and should be used to convey what kind of information.the implementation of the themâ of marketing, publicity, drameter and nstyle product quality produced publicity must adapt to the aim market situation.

2.3 staff of ” “ customer marketing customer trade marketing is primarily useful affection service methods allow customers to think you are his home in a member of the health - care products you sold him not to make money for the sake of his health.the efficacy of “ health products and health products is not in itself but in the product, service ” judeg today, more realistic meaning.When marketing is marketing doesn't look rather an affection of customer service, for the elderly, especially, perhaps their children without your good to him, feeling is the best ” “ effect.to take this opportunity to allow customers to help you with publicity to help you with an introduction to his contacts to buy your health care products, must be Crabby Office Lady, it remains a problem, it will form a virtuous circle.in this way, customers have become the company's employees.

2 Customer Loyalty Marketing
Cultivate customer loyalty. The root causes of customer loyalty is the product of their own producers, the relationship between service providers feel good. Real sense of loyalty from customers, through the two-way communication by transmitting the value and mutual relations. Loyalty Marketing is a sales strategy that will give the two sides through the long-term value-added communication, found that the most important to maintain and win customers from the incremental revenue. Loyalty marketing, one of the most famous Bain strategy consulting company that customer. Customer loyalty successful marketing project's success is because of these enterprises is the focus of the business activities of the establishment of customer loyalty, and no funds will be diverted to the database at the time of intense competition in the short-term counter to, or used other forms of promotional means. They know that customer loyalty is through the unremitting value of products or enterprises are usually 80% of the revenue comes from 20% of the customers, this part of the customer in the database in the most cost-effective. Technology alone is not sufficient to fully exploit the benefits of this part of customers, technology is only the means of implementation, but the loyalty marketing programs to be technical support. To establish a database, loyalty marketing is the core of the project related database, which records a series of different aspects of marketing the project composed of a subset of the Treasury, these databases can be cross with each other to access information. The structure of the database to facilitate access, analysis and use of all aspects of customers, including preferences, demographic information, as well as information such as personal lifestyle. Successful enterprises to take advantage of the database so that more targeted publicity, publicity from the folder the message in the conventional insert to product upgrades, as well as a series of products "cross-marketing" campaign. Marketers must determine the characteristics of the target market, as well as what should be to convey information. To specific marketing projects to promote the style, size and production of quality promotional products must adapt to the target market.

2.3 "employees of the customer" marketing
Customer marketing staff is a method of family services for customers to feel that you are at home, he is a member of health care products you sell him not to make money but for the sake of his health. "The effectiveness of health care products health product is not in itself but the service", in the homogenization of products today, this is more practical significance. When the marketing is not looked but a family of marketing services, for customers, especially the elderly, and perhaps their children do not you to him, and this is the best move of the "efficacy." If customers take the opportunity to help you make propaganda, to help introduce you to his social circle of people to buy your health care products, must be effective, the long run, will create a virtuous circle. In this way, the customer into the company's employees had

Train customer's fidelity degree. Faithful origin is that the customer serves the fine feel concerning between the provider to self and the product producer. The real fidelity comes from a customer experiencing , passes the two-way the value linking what be transferred up and interrelation. That faithful camp sells law is that a kind of sells tactics , points to the avails linking the increment being brought about by the mainest customer up , discovering , maintaining and winning in the long range by being able to give both sides added value. Faithful camp sells the most famous consulting about of aspect one of organization Beien tactics customer company thinks. That faithful camp of customer sells the project succeeder succeeding , is business operations because of these enterprise entireness is to build around customer's fidelity, and short period that the funds not will build a data base diverts to competing when fierce on the sales promotion means striking back against middle going to, or the person being used to other form. That they are fully aware of customer's fidelity is that 80%'s invisible income comes from 20%'s customer by surpassing the value product or general enterprise indefatigably , this part customer has beneficial result most in the data base. But be not enough to enearth this beneficial result , technology of part customer however carry out a means sufficiently only by the technology, faithful camp sells a project must be supported by technology. That build a data bank , faithful camp sells the project core is the data base being connected , it is composed of a series of the son warehouse who records camp selling the different side of project's , these data bases may alternate each other check take information. The data base structure needs every aspect condition easy to gain , analyse and making use of a customer, include information such as preference , demography information and individual life-style. The messenger who makes use of a data base propagates successful enterprise having a pertinency more, secondary grip insert in propagating a mail in routine, arrive at propagating that product promotion "promotes sales of as well as the series of products being in progress alternates". Pin person of camp must ascertain the target market characteristic , ought to what information to communicate and. On ascertaining that concrete camp sells a project arriving at, style , caliber and the fabrication mass propagating a product propagating must adapt to the target market condition.